L. FernandezinPagelytico, editorial analytics.Pagelytico: Privacy First, Cookieless Editorial AnalyticsIn the digital age, data is king. However, the collection and use of this data have raised significant privacy concerns. This is where…Jun 19, 2023Jun 19, 2023
L. FernandezinPagelytico, editorial analytics.The role of data-driven insights in driving successful newsroom outcomesIn a newsroom, the ability to produce successful outcomes is becoming increasingly important. In newsrooms, the ability to produce…Feb 11, 2023Feb 11, 2023
L. FernandezinPagelytico, editorial analytics.Introducing Pagelytico.comEditorial analytics is an essential tool for any modern publisher. By analyzing the performance of their content, publishers can gain…Feb 9, 2023Feb 9, 2023
Ritvvij ParrikhinTimes Internet TechnologyHas that paywalled story done well?How TOI is ranking stories for its subscription news productMay 18, 2022May 18, 2022
Ritvvij ParrikhinWhat’s next at TOIHas that paywalled story done well?Editorial analytics at The Times of India for subscription news product.May 10, 20221May 10, 20221
Em KuntzeinsmartoctoYour best is great — but only when it’s focusedWhy the big picture is necessary for everyone — including those outside the boardroomApr 9, 2021Apr 9, 2021
Karthik BalachanderinNativeAIEditorial Analytics: Increase ‘Audience Attention’ to your news storiesBefore we get into how you can use Editorial Analytics to improve audience engagement, let’s address the elephant in the room — data and…Aug 1, 2018Aug 1, 2018
Karthik BalachanderinNativeAIWhy an Analytics tool which ‘understands’ content, makes a differenceTL;DR: What it means for you is ‘Numbers with Context & Insights with Impact’Jul 25, 2018Jul 25, 2018
Jon Olav H. EikenesUsers, visits or page views: Why the unit of analysis matters for your news siteHow you measure success matters. The goals and key metrics you define will enable your team to know if you are on track or need to change…Dec 17, 20172Dec 17, 20172
Laura VermeireinJournalism trends & technologiesA culture of clicksHow audience metrics can help online news editors, publishers and journalists become more successfulNov 12, 2017Nov 12, 2017
