How Tesla’s Disinformation Campaign Dupes New Customers, Lets Down Its Owners and Misses The Target

Even though it’s something companies have done for literally years, the media saw fit to hoot and holler about Tesla giving people $1000 for referring their…

Per quanto ancora sarai “quasi pronta”?

L’ho vista l’altro giorno quando l’hanno presentata, è bellissima, sul serio. Poi l’ha presentata lui, quella sorta di genio che, a sentirlo parlare, con quella dislessia domata a stento, con quel fare insieme elegante e molto sbrigativo, Steve Jobs sembra una…

Tesla Model 3 — A quantum leap.

These days, it’s rare that I feel excited about new tech, but this one is important. It took more than 100 years to re-invent the car.

Electrical vehicle is not just about clean energy but also about clean technology. Apart from emitting CO2, an…

Apple, Amazon, Tesla and the Changing Dynamics of the Car Industry

Writing is a very weird experience for me. Sometimes it feels almost like an act of divine intervention. Not because of the divinity of it, but because of the intervention part. It’s almost as if I were a conduit…

To build an electric car choose the right energy management solution

The electric car is really an electronic car; that it is viable today is a testament to the capabilities of semiconductors. Advances in energy storage technology may steal the limelight but the electronic systems that manage potential and kinetic energy …