Emailgeeks

What It Is and Why You Need It A lot of marketers struggle with their email marketing audit. They’re unsure what to send in emails, when to send them, and how often they should be sent. …

Borne from a thread in #EmailGeeks, I’ve decided to collect my thoughts into a guide on how to grab valid AMP4email markup code from your Gmail inbox so that you can play around with it yourself. Step 1: Open the kebab menu and choose “Show original”.

There is no such thing as a “web safe font”. There, I said it. I’ve seen so many posts asking for safe fonts to use in HTML emails, usually answered with a reduced list of fonts available on Windows. …

A few years ago now Fresh Inbox wrote a superb post about targeting the Gmail Promotions tab within your email. And I would regularly get asked about that tab when it first came about. There is no guarantee your email will land in promotions, but plenty do, and regularly do…

For those of you who followed all my old blog posts and have seen my talks I used to do a lot with animation, interaction, backgrounds, and talk about progressive enhancement, and so on. I still do that from time-to-time with the the focus largely being on simplicity and working…

Studying a diploma in L&D over the past year, while simultaneously thinking about Email Design Systems as part of my job, it’ became fairly clear to me that many principles behind successful modern L&D are the same as with successful email marketing. The principles of needs analysis, design, evaluation, data…

Earlier this year I collaborated on an email design that had a textbox slightly overlaying an image. The design looked great but I didn’t want this to be a slice ’n’ dice image in an email. That’s not how we roll! …

Testing is a very important part of coding robust HTML emails. But you might not always have the time to do extensive tests. Here’s the top three email clients I recommend testing in. Gmail Apps (iOS or Android) with a Non Gmail Account (also known as GANGA or Gmail IMAP)…

No matter how beautiful your emails are, no matter how rich the value proposition you offer to recipients is — customers may get used to your email style. And when they do, their interest in your promo emails decreases. It, of course, has a bad impact on your conversion. What…