When you start looking into how many big successful companies were actually started during times of crisis and recession, at first you might be surprised. Microsoft, AirBnB, Disney, Netflix, MTV, Slack, Uber, Revlon, Electronic Arts, and the list goes on. You might think to yourself: “Wow, imagine they made it even though there was a recession at the time”. Why aren’t you thinking “Here are the companies that made it THANKS TO the recession at the time”?