Ethnographic Research

*All the participants were young adults and the research was conducted with their consent. I made sure they were comfortable as it is a sensitive topic. The pandemic impacted people’s life immensely and affected their mental health. Some people lost their loved ones while some lost their jobs. …

Adding qualitative tools to the reporter’s toolkit. — This week, we explored the role of ethnography — described by Wikipedia and the dictionary as “a branch of anthropology and the systematic study of individual cultures and peoples”—in journalism. This post will be based on the insights from a video by Dr. Lisbeth Berbary, an associate professor in recreation…

To create a good UX design, you need to research and understand the context and patterns of your user’s behavior. Especially when we are trying to solve user needs through new products or features. Ethnography can help you discover these needs. …

Study of Mental Models of organization of personal possessions Module Coordinator: Sudhakar Damodarswamy Research Trigger We want to develop an App that allows people to record & categorize their possessions (Specific types of possessions) as well as represent the categories in a way that reflects their physical organization in the real…

How did I do ethnographic research? Introduction: — — We were asked to do ethnographic research for our college project. A list of topics were provided with no hypothesis. Scenario: Fast-food Restaurant/ Café & Customer Loyalty Purpose: We were interested in learning about users’ ordering habits and why they repeatedly return to a…

Reflections on a Primary Election in a Small Town — June 28 was a primary election day to select governor and lieutenant governor candidates in the state of New York. …

This is the short version, you can read the entire case study over here. Designing A train ticket that is suitable for Railways, Ticket Checkers & for more than 80 Lakh Commuters.

I was in a well lit, professional looking shop lined with shelves and tables. People were glancing around, walking in and out- in every way it looked like it could have been a high end store at a shopping mall, except for the things that were being displayed for sale…

When I was conducting ethnographic fieldwork on Chinese Buddhism, people often told me that an important part of their religious practice was making offerings to their ancestors and to the gods. But most Buddhists in Europe and many in Asia would say that Buddhism is a religion with no gods…