Experience Design

Meaningful, Sustainability, Humanity Centered — Why I Want to Read This Book When it comes to sustainability, I must confess that, despite delving into this topic since I was 17, I often feel as though my capacity to make a significant impact is incredibly small, almost negligible. …

In recent years we have had the privilage of partnering with several brands such as Kotex (link), Google (link) and IBM (link) on branded and gamified learning experiences. …

Yes, AI will take our jobs as we know them. But who said it will replace us? — By Ronnie Battista and Amy Zinger If you were around during the famous Garry Kasparov versus Deep Blue chess matches that catapulted AI into the spotlight in the 1990s, you’ll remember the anticipation the world felt as we watched the most exciting battle of man against machine since the Industrial…

Hello immersive designers! Whether you worked on the Galactic Starcruiser, design immersive experiences for a living or are an IP holder considering whether the Starcruiser was a failure or not, this article is for you. My blog has been dormant for 1.5 years, but I’m pulling it out of its…

Why are pavement markings on the road yellow? Why are the seats in most aeroplanes blue? Why are the traffic lights red, yellow, and green? — Have you ever wondered why certain things are a certain colour? I’ve travelled to many places and noticed that despite cultural differences, there are some constants… like the kindness of human beings ;-) Another aspect that remains constant worldwide is the use of colours in everyday objects. For instance, traffic…

A tale of brand platforms, design processes, and tech products that get better with proper philosophy. — Hey there! We’re Mindset, a design studio obsessed with experiments that lead to a better, clear, emotionally engaging, and more meaningful design. This is a case study (or rather a story) of how we fell in love with a product on Kickstarter, identified the gaps in its brand identity, briefed…

For the last few decades I have been a loyal Discount Tire customer, as have my parents, and their parents. I grew up building hot rods with my dad. He had hot rod clubs he was a part of that also used the same company. For many years it has…

Recently, I took my family to experience the Genting cable car, something I hadn’t done in over 10 years. A lot has changed since then, and while the ride was still incredible, we faced some confusion at the ticketing kiosk. In this article, I’ll share our cable car adventure and…

The wisdom of counterintuitive success — Nintendo and Apple are surprisingly similar. I’ve had the connection on my mind for a while but feared I might be overthinking it. Then I listened to a deep dive into Nintendo’s history, and the more I learned, the more I was reminded of the famous fruit-named company. I was…