Socratica BookstoreHow Emerging Technologies are Revolutionizing Experience Marketing: Trends and OpportunitiesIn the digital age, experience marketing has evolved from traditional in-person events and interactions to a more immersive and…Sep 14Sep 14
Socratica BookstoreThe Psychology of Experience Marketing: How to Tap into Your Customers’ Emotional NeedsExperience marketing, also known as experiential marketing, focuses on creating memorable interactions that connect emotionally with…Jul 171Jul 171
Emanuele MadedduNonna, Princess Cruise, and The Impact of Culinary Immersive ExperiencesLuxury cruise lines like Princess, Costa, and Cunard are always looking for innovative ways to engage their guests. When confined to the…Dec 19, 2023Dec 19, 2023
Erick Zajac2 Important Factors that Influence Consumer Behavior (in Hospitality)The area of marketing that small hospitality businesses often struggle with is consumer psychology. We observe our audience through their…Dec 26, 2022Dec 26, 2022
Content KubaWhy are Greeks masters of experience marketing?I saw a tweet lately saying a marketer’s brain never switches off. Well… I might be the best proof of that. I spent the 2nd week of…Oct 7, 20222Oct 7, 20222
Digital RepublicEra da experiência: como isso pode ajudar no planejamento do seu negócioNós somos movidos por sorrisos e boas experiências, das decisões mais simples até às mais complexas. Fato é que após entender o processo de…Jul 13, 2022Jul 13, 2022
Jennifer B. Barhorst, Ph.D.Holiday Augmented Reality Brand ExperiencesAs a marketing professor who researches augmented reality brand experiences (what I call ARBEs), I am eager to see what the experiences for…Oct 22, 2021Oct 22, 2021
William van ZweedenThe Power Of The Avocado CaseHaving fun with experience marketing and product marketingNov 30, 20201Nov 30, 20201
Mariano OteroCareer changesLast week I announced I was leaving Uber after 4.5 years — a decision that shocked many people who knew me given how semi-religious my…Jul 6, 20203Jul 6, 20203
