Shani DavisCopy Shein’s Simple Marketing Strategy to Increase RevenueShein is an online clothing company that ships to over 220 countries and regions worldwide. Founded in 2008. It has surpassed popular…Sep 29Sep 29
Deepthi ChandraHow Coach Became Cool in 2024: A Brand Architecture Case StudyI have been hearing that Coach is cool again all across the fashion forums. Its pillowy-soft Tabby and bow-adorned Ergo purses are all…Jun 6Jun 6
Shani DavisCopy Shein’s Simple Marketing Strategy to Increase RevenueShein is an online clothing company that ships to over 220 countries and regions worldwide. Founded in 2008. It has surpassed popular…Sep 29
Deepthi ChandraHow Coach Became Cool in 2024: A Brand Architecture Case StudyI have been hearing that Coach is cool again all across the fashion forums. Its pillowy-soft Tabby and bow-adorned Ergo purses are all…Jun 6
Tanisha AggarwalTrends, prospects and strategy in export of K-beauty products to IndiaA. Trends for K-beauty products in IndiaMay 21
Shalom Egbagbe-WakamaBehind the Scenes: An Insider’s look at what really happens at fashion shoots.Lights, camera, action! Your high-fashion model strikes a pose — her hair perfectly tousled, her makeup so flawless it seems natural. The…Aug 261
Bidisha DeDecoding Luxury: How Brands Craft Exclusivity with the 4PsHave you ever noticed how some luxury brands seem to shout their names from every seam, while others exude quiet sophistication? This…May 16