UF J-SchoolinCJC InsightsHow Advertisers Can Foster Healthy Discussions in “Femvertising” CampaignsDespite the rising popularity of social media video platforms like TikTok and Instagram, YouTube dominates the digital landscape for video…Dec 1, 2023
Engin Çağlar ÖzdemirFemvertising: Just a rumor or a real change?“A father and son are driving in a car when they get into a traffic accident. The father dies and the son is taken to the hospital. The…Mar 26, 2023
DaisyinSlantConsuming Women: How the Creative industry can feed feminism without cannibalising it.From serving shame to eating up empowerment, it is fair to say the industry has come a long way but in the age of femvertising we must…Nov 7, 2022Nov 7, 2022
UF J-SchoolinCJC InsightsSolving Gender Inequality? Leave That to the Kids, Ads SayFemale empowerment advertising, or femvertising, has been a popular trend for brands advertising to women since Dove’s Campaign for Real…Jul 19, 2021Jul 19, 2021
Vinithra RajendraninProject DemocracyLet’s Dress Up But Be LiteMoving away from the trap of femverstising and embracing conscious consumptionSep 10, 2020Sep 10, 2020
UF J-SchoolinCJC InsightsHow Advertisers Can Foster Healthy Discussions in “Femvertising” CampaignsDespite the rising popularity of social media video platforms like TikTok and Instagram, YouTube dominates the digital landscape for video…Dec 1, 2023
Engin Çağlar ÖzdemirFemvertising: Just a rumor or a real change?“A father and son are driving in a car when they get into a traffic accident. The father dies and the son is taken to the hospital. The…Mar 26, 2023
DaisyinSlantConsuming Women: How the Creative industry can feed feminism without cannibalising it.From serving shame to eating up empowerment, it is fair to say the industry has come a long way but in the age of femvertising we must…Nov 7, 2022
UF J-SchoolinCJC InsightsSolving Gender Inequality? Leave That to the Kids, Ads SayFemale empowerment advertising, or femvertising, has been a popular trend for brands advertising to women since Dove’s Campaign for Real…Jul 19, 2021
Vinithra RajendraninProject DemocracyLet’s Dress Up But Be LiteMoving away from the trap of femverstising and embracing conscious consumptionSep 10, 2020
Shivani SalhotraIs Femvertising a Key to Success?Titan Raga’s #HerLifeHerChoices, Anouk’s Bold is Beautiful, Oriflame India’s Women’s Day, Always’ #LikeaGirl, Nike’s What are girls made…Jul 31, 2020
StrategyInProgressPitching the feminist voice — A corporate hijack?The last couple of years have led to a rise in merchandise and movement that support challenges faced by women around the world. This has…Jul 29, 2020
The Marketing CutinThe Marketing CutFemvertising- Bursting the BubbleAre brands advertising for connect or context?May 2, 2020