Yves Van der HaegenWhen it comes to Media Buying, is it worth paying a premium ?The world of digital advertising is always changing, and today we find ourselves at a pivotal moment with the demise of third-party…Apr 5
InPrivacyRise HubbyLorenzo GhiniAdapt or Face Obsolescence: The Impact of Phasing Out Third-Party Cookies on Digital MarketingIn this article, we aim to clarify what third-party cookies are, why they pose a threat to the digital marketing ecosystem, and how Google…Nov 10, 2023
Mariia ShekhirevaWhat’s happening with cookies?This Q&A article explores what, why and when is happening with third party cookies, what are the implications on marketing.Oct 20, 2023Oct 20, 2023
Doug MorneauDigital Evolution: Why Omni-Channel Strategy Is Your Secret Weapon!Hey, Marketers! Doug Morneau here. We’re living in a digital age where everyone’s chasing the latest marketing trend. But here’s the thing…Oct 17, 2023Oct 17, 2023
WhiteKubeHow first-party cookies (or no cookies at all) are changing your business?Following the concerns on data protection that started prior to the GDPR debate, the end of third-party cookies was announced and is soon…Mar 28, 2022Mar 28, 2022
Yves Van der HaegenWhen it comes to Media Buying, is it worth paying a premium ?The world of digital advertising is always changing, and today we find ourselves at a pivotal moment with the demise of third-party…Apr 5
InPrivacyRise HubbyLorenzo GhiniAdapt or Face Obsolescence: The Impact of Phasing Out Third-Party Cookies on Digital MarketingIn this article, we aim to clarify what third-party cookies are, why they pose a threat to the digital marketing ecosystem, and how Google…Nov 10, 2023
Mariia ShekhirevaWhat’s happening with cookies?This Q&A article explores what, why and when is happening with third party cookies, what are the implications on marketing.Oct 20, 2023
Doug MorneauDigital Evolution: Why Omni-Channel Strategy Is Your Secret Weapon!Hey, Marketers! Doug Morneau here. We’re living in a digital age where everyone’s chasing the latest marketing trend. But here’s the thing…Oct 17, 2023
WhiteKubeHow first-party cookies (or no cookies at all) are changing your business?Following the concerns on data protection that started prior to the GDPR debate, the end of third-party cookies was announced and is soon…Mar 28, 2022
InBetter MarketingbySam FonoimoanaGoogle is Getting Rid of Cookies: 3 Steps To Creating an Intelligent, First-Party Data Marketing…Sometime in 2023, third party cookies on the world’s most popular web browser are going away.Feb 16, 2022
Jitrayu PunrattanapongsThe cookies-less worldWith Apple at a spearhead on web privacy by updating their Safari Intelligent Tracking Prevention (ITP), the privacy feature that prevents…Dec 16, 2021
Aarti ChawlaExplained: FLoC (Federated Learning of Cohorts)TLDR: FLoC, according to Google, “is a new way for businesses to reach people with relevant content and ads by clustering large groups of…Sep 6, 2021