Fulfilment

Sir Sultan Muhammad Shah Aga Khan III begins his famous Memoirs of the Aga Khan by saying: “Life is a great and noble calling, not a mean and grovelling thing to be shuffled through as best as we can but a lofty and exalted destiny”. Being fulfilled is an awesome…

From Stethoscope to Tractor: My Journey of Discovering Fulfillment, Building a Sustainable Business, and changing the way we farm — In 2021, I made a decision to resign from my career as a doctor and pursue my passion for farming. It was a tough decision to make, considering that I had a family that depended on me, but it has brought me a great feeling of fulfillment and satisfaction. As…

We live in a world of excess, where more is often seen as better. From the clothes we wear to the gadgets we use, we are constantly bombarded with messages telling us that we need more in order to be happy and fulfilled. But what if the key to happiness…

December 25th, 2022 My forest is a mess those days. It is not quite a winter, it is not quite anything, really. Just a wet and slippery and (in parts) icy and drab and depressing and brown and dirty white mess. Over the last month, there were a few days…

Question from the Internet: “How does the subconscious affect the final choice of the consumer?” What we usually call the “subconscious” is our all-encompassing, insatiable and irrepressible desire for pleasures and fulfilment for ourselves. This “core” desire for pleasures then developed through history from the original, animate desires for food…

Question from the Internet: “How can humans use their greediness to their advantage?” Yes, we can learn how to use our “greediness” to our collective advantage. We are all born with an inherently 100% egocentric, subjective and insatiable desire for pleasures for ourselves. This ever-growing and irrepressible desire for pleasure…

Question from the Internet: “What are some biological and environmental factors that can explain human behaviour?” It is clear that biological and environmental factors influence human behaviour. …