Generation Z

Generation Z: Roughly defined as those born between 1997 and 2012, were the first truly digital native — and mobile first — generation. As such, the habits and practices of Gen Z have disrupted business as usual perhaps more than any other generation before them. For most marketers today to…

Susan R. Schoenfeld, CEO and Founder of Wealth Legacy Advisors LLC serves as a ‘thought partner’ to families of wealth through personal attention and human spirit. Susan is an award-winning Thought Leader; she provides guidance on legacy, next generation, stewardship, governance, leadership succession, and philanthropy. …

Gen Zs and young millennials are defining the new office. Better get used to this change by shifting long-standing business practices or suffer the consequences. I was interacting with a few CXOs about how to manage the millennials and Gen Zs in their organizations and lead them as well. The…

As the new kids on the block, Gen-Z members are the youngest professionals entering the world of work and will make up 27 percent of the workforce by 2025. If you want to improve your hiring initiatives and use technology efficiently to attract this generation, here’s what you should know…

Why GenZ is the most success-oriented generation Heard the words “bet” “bro”, “lit” &” bruh” before? They’re just a few examples of what you’ll be hearing from GenZers as they use “bet” to confirm something or “bro” — a shortened version of “brother”, this term is typically used to greet a friend, no matter their gender or…

How do automakers play their “Go Young” game in China?