Publishers Are Missing the Boat on Facebook

Jason’s latest article for Digiday discusses how publishers can monetize their social media audiences using a variety of cutting edge strategies and tactics. Check it out here: http://www.digiday.com/publishers/publishers-are-missing-the-boat-on-facebook/

First, I would like to say that the approach of the newsrooms getting the community take part in the decision of what stories should be reported, still in the process. Especially in the ethnic press, where “Management” dictate to the reporters what are the stories that should be reported. These organizations still use mostly the traditional…