Pixel ProfitsThe Razor and Blades Strategy: How Gillette Carved Its NicheHey there! So, I’ve been exploring different business models and stumbled upon the ‘Razor and Blades’ strategy. It’s pretty slick (pun…Jan 16
Pranav GuruProcter & Gamble: Three Years After Gillette’s “We Believe”Torches were lit. Pitchforks were thrown. Minds were lost.Jan 12, 20224
Georgi Georgiev$350 mln. in 6 Months — The Cost of the 2019 Gillette Advertising Fiasco?Back in late January 2019 I wrote “The Gillette Advertising Fiasco: Paying for Competitor’s Brands Popularity?” going over the early data…Nov 20, 2019Nov 20, 2019
InMarketing in the Age of DigitalbyFeng ChenGillette’s “The Best Men Can Be”: A Masterclass in Consistent Brand StorytellingIn the age of digital marketing, telling a brand story that resonates with the audience across various channels is no easy feat. Yet…Sep 25, 2023Sep 25, 2023
Pixel ProfitsThe Razor and Blades Strategy: How Gillette Carved Its NicheHey there! So, I’ve been exploring different business models and stumbled upon the ‘Razor and Blades’ strategy. It’s pretty slick (pun…Jan 16
Pranav GuruProcter & Gamble: Three Years After Gillette’s “We Believe”Torches were lit. Pitchforks were thrown. Minds were lost.Jan 12, 20224
Georgi Georgiev$350 mln. in 6 Months — The Cost of the 2019 Gillette Advertising Fiasco?Back in late January 2019 I wrote “The Gillette Advertising Fiasco: Paying for Competitor’s Brands Popularity?” going over the early data…Nov 20, 2019
InMarketing in the Age of DigitalbyFeng ChenGillette’s “The Best Men Can Be”: A Masterclass in Consistent Brand StorytellingIn the age of digital marketing, telling a brand story that resonates with the audience across various channels is no easy feat. Yet…Sep 25, 2023
Vejay AnandGillette Venus: Listening To The CustomerGillette was going through a rough patch when they launched a shaving system targetted specifically at women and not an extension of the…Feb 8
Software Engineers Blog (TheGeneralAICo.)I created the world’s first fully 3D printed razor — and why you should back it on Indiegogo!https://www.indiegogo.com/projects/nahl-biolabs-rzr-2-0#/ (Back the Campaign here).Sep 16, 2023
Marc LeftonA gentle reminder that corporations are sociopaths.Gillette is getting all sorts of favorable attention for its #metoo commercial challenging what a man has been and should be moving…Jan 18, 2019
