Pranav GuruProcter & Gamble: Three Years After Gillette’s “We Believe”Torches were lit. Pitchforks were thrown. Minds were lost.Jan 12, 20223
Pixel ProfitsThe Razor and Blades Strategy: How Gillette Carved Its NicheHey there! So, I’ve been exploring different business models and stumbled upon the ‘Razor and Blades’ strategy. It’s pretty slick (pun…Jan 16Jan 16
Pranav GuruProcter & Gamble: Three Years After Gillette’s “We Believe”Torches were lit. Pitchforks were thrown. Minds were lost.Jan 12, 20223
Pixel ProfitsThe Razor and Blades Strategy: How Gillette Carved Its NicheHey there! So, I’ve been exploring different business models and stumbled upon the ‘Razor and Blades’ strategy. It’s pretty slick (pun…Jan 16
Vejay AnandGillette Venus: Listening To The CustomerGillette was going through a rough patch when they launched a shaving system targetted specifically at women and not an extension of the…Feb 8
Feng CheninMarketing in the Age of DigitalGillette’s “The Best Men Can Be”: A Masterclass in Consistent Brand StorytellingIn the age of digital marketing, telling a brand story that resonates with the audience across various channels is no easy feat. Yet…Sep 25, 2023