The Dude WritesinShort. Sweet. Valuable.Why Big Corporations Go WokeIt’s not for more customers or sales.Feb 18
Georgi Georgiev$350 mln. in 6 Months — The Cost of the 2019 Gillette Advertising Fiasco?Back in late January 2019 I wrote “The Gillette Advertising Fiasco: Paying for Competitor’s Brands Popularity?” going over the early data…Nov 20, 2019
Amrita DeOf men and their ‘hurt’ masculinityI watched a part of Kavenaugh’s testimony in a neighbouring Dunkin Donuts outlet in a small city in upstate New York. There were probably…Jun 27, 2020Jun 27, 2020
Patrick MarchéinStreet VoiceIs this the best a man can get?What do people really think about the Gillette advert campaign?Feb 27, 2019Feb 27, 2019
Jay DempseyGillette: when attacking the consumer isn’t the best idea.An advertisement advocating good qualities in men. A portrayal of family, relationships and life. The call for societal promotion of…Nov 17, 2019Nov 17, 2019
The Dude WritesinShort. Sweet. Valuable.Why Big Corporations Go WokeIt’s not for more customers or sales.Feb 18
Georgi Georgiev$350 mln. in 6 Months — The Cost of the 2019 Gillette Advertising Fiasco?Back in late January 2019 I wrote “The Gillette Advertising Fiasco: Paying for Competitor’s Brands Popularity?” going over the early data…Nov 20, 2019
Amrita DeOf men and their ‘hurt’ masculinityI watched a part of Kavenaugh’s testimony in a neighbouring Dunkin Donuts outlet in a small city in upstate New York. There were probably…Jun 27, 2020
Patrick MarchéinStreet VoiceIs this the best a man can get?What do people really think about the Gillette advert campaign?Feb 27, 2019
Jay DempseyGillette: when attacking the consumer isn’t the best idea.An advertisement advocating good qualities in men. A portrayal of family, relationships and life. The call for societal promotion of…Nov 17, 2019
Daniel ColemanGillette’s Controversial Ad: What Went Good and What Went WrongA Gillette ad released in 2019 has brought up a controversial topic among many in the United States. The ad has many people flustered…Apr 23, 2019
Angadbir SinghStorm in a BeardThe last few years the trend of anchoring on social movements to create marketing campaigns has been a thing a lot of big and small firms…Apr 2, 2019
Kristen MilburnThe New Gillette Ad Doesn’t Quite Cut ItLast week, Gillette released a new ad encouraging men to abandon “the same old excuses” and to challenge catcallers to stop bullying and…Mar 20, 2019