Putting an App on the Google Play Store: The Good, the Bad, and the Ugly

If you remember a few days ago I wrote a post about making an app on 24 hours. Well I was telling a few people about it and the first thing they said was “Is in on the app store”. I was just like “Do you…

Launch: Tapp That App

Have you ever been looking at your friend using an app and find yourself thinking, “I’d Tap That App?”

Well, now you shout it from the rooftops. You can covet your neighbor’s App, and they can check out yours. Big names and influencers can push apps, but seeing it…

Great post and great illustration of the value in focusing on the top of funnel with a/b testing and optimization. A key part of testing on the Play Store is to simply run a test on each part of your page as quickly as possible.

By individually testing your header image, tagline, short description, video, screenshots and…