Greenwashing

While we need to set high standards for sustainability in apparel production, are we too woke-washed to realise we mostly offer criticism, but not much else? By now, everyone in fashion has heard about the class action lawsuit filed in the Southern District of New York in July 2022 that…

Greenwashing, the practice of misleading consumers through deceptive environmental claims, has become alarmingly prevalent in today’s marketplace. With companies eager to capitalise on the growing demand for sustainable products and services, they often resort to misleading tactics that undermine genuine sustainability efforts. As companies continue to employ vague and misleading…

As if we needed another sustainability buzzword, a new one is on the rise: greenhushing. But, this one deserves attention as it highlights a worrying trend that may reverse much of the progress achieved by climate experts and consumers. Defined as the deliberate under-promising of sustainability targets within a company…

Words can make or break your business. Unlike ordinary businesses whose focus is to make customers buy and buy, green businesses need a different approach. It can be more complex than you think. You’re probably here because you’re searching for any of the following: - Effective ways to sell your…

Unmasking the Tactics, Red Flags, and Consequences of Greenwashing and Empowering Consumers for Genuine Sustainability — Greenwashing is a deceptive marketing practice that involves making false or exaggerated claims about the environmental benefits of a product, service, or company. It aims to create a misleading perception of sustainability, tricking consumers into believing that a company is more environmentally friendly than it truly is.

As a self-professed ex-fast fashion addict that has since recovered from this horrible ailment, I’ve decided to compile all my valuable lessons into this. After insightful conversations with emerging designers, being invested in fashion history and rediscovering my renewed appreciation for good-quality clothing, it’s an ephemeral sense of stepping through…

In today’s world, everyone is concerned about the environment, and businesses are no exception. Many companies have started marketing their products as environmentally friendly, using words like “green,” “sustainable,” and “eco-friendly.” This trend is known as greenwashing, and it has become a major concern for consumers who want to make…

If you are like me you may have been paying more attention in recent years to your carbon footprint in the things you do every day. I am just one person, but I have been trying to recycle more, use more energy-efficient appliances around the house and opt for more…

The market is shifting for the better in the 2020s, brands that championed the idea of sustainability win the heart of the customer and to show their effort, they used Green Marketing. According to a systematic review of the literature, green marketing can be defined as “strategies to promote products…