Growth Marketing

Running a business means you have to get cozy with hitting a lot of income ceilings. Often over, and over, and over again. Every big stretch and price bump in your business comes with new challenges and a whole new set of skills you have to learn if you want…

The concept of growth marketing was first introduced by companies such as Facebook, Uber, and Airbnb. None of them offered a brand new idea or service at the first stage. What they did was maintain a controlled growth momentum with an effective, efficient growth marketing plan. Thus and so, they became industry leaders. As a result, one of the most exciting and curious subjects for startups today is growth marketing. Because now, sustaining the right growth marketing strategy in the startup market became as valuable as the product, service and THE idea.

This publication isn’t about the consequence of unsafe intercourse. A competitive market can be vividly unpleasant with a feeling of unjust smothering for brands. Although it can be proof of a thriving market with high demand, market leadership often boils down to competing on price. One brand lowers its price…

This is Part Nine in an 14-part Alpha Growth series breaking down the problems every blockchain project has and needs to solve to grow and scale. New to the series? Start here. So you think you’re ready to launch your blockchain project? Before you go big with your first major…

How I became a category designer. Oh, and some thoughts about Spikeball. — A few years ago, I read a Quora response that completely changed my perspective on marketing forever. The topic of the post was how a Chief Marketing Officer should approach their first 90 days, but the real insight was around the topic of category design. After addressing some tactical elements…

In business we look as growth = good. But is it always? In this article, I argue that there’s actually two very distinct and different leadership mentalities behind the desire for business growth: Growth for the sake of growth. -> Most companies are here. They simply wish to grow revenues…

Ecommerce Trend Report — Loyal customers or what we usually called VIP customers are the ones who generate steady sales in shopping malls. However, without a user-friendly shopping experience or benefits, VIP customers can easily shop at other ecommerce sites due to the high number of competitors. In order to address the VIP customers’…

And Get Copy Ideas Fast. What is StoryLab.ai’s Pinterest Description Generator? StoryLab.ai is an online tool that generates content ideas and marketing copy for you. Is creating your Pinterest Descriptions taking you too much time? We got you covered! Simply describe what you would like to post about and hit the ‘Inspire me” button. Our A.I. generator will give you inspirational…