Guerilla Research

Using Guerilla Recruiting to find hard-to-reach participants Where is the best place to talk to busy, stressed travelers? What is the ideal environment to talk to tourists on a strict schedule? Sometimes it seems like the people we need to talk to are out of reach. A tourist wouldn’t want…

You’ve been doom scrolling for the past 2 hours. You find yourself going down the same rabbit hole every Sunday night, you just can’t help it. You tell yourself you’re going to take a break from the app — for real this time. When you wake up the following morning…

Guerrilla marketing thrives on original thinking and creativity, where imagination and ingenuity beat out big budgets. They’re basically a cost-effective strategy solution that, when executed correctly, ensures that buzz is generated while your team remains profitable. By capturing the public’s attention at little to no cost, your company can create…

3 practical tips to conduct qualitative interviews rapidly, cheaply and effectively — Conducting qualitative interviews is a great way to explore a design problem, get to know people’s different viewpoints, and uncover hidden stories. Yet, in the real world, carrying out a comprehensive interview study is a pretty daunting task which involves publishing recruitment posts, screening and sampling participants, scheduling interviews (and…

You’re working as a UX researcher in a company, you want to do a research and your stakeholders said that they don’t have the budget and time to execute your research plan. User research doesn’t always have to be hard. If your company doesn’t have time nor budget for research…

Website: kimblecompanies.com (Kent State University project) Roles: User Research, Social Media Surveying, Guerrilla Testing, Analysis Project Timeline: 4 weeks Tools: Google Forms, Social Media For this user research study, I was tasked with answering the question of how better a recycling company can communicate their product (i.e. …

Tragic pensiveness does not affirm the tragic course of events as such, or the justice of the fate that overtakes the hero but rather a metaphysical order of being that is true for all. Gadamer Indeed, [Ralph] Ellison’s resistance to being pigeonholed by his peers is evident in his statement…

Guerilla Research Methods for UX When your team is assigned to work on an app only used by a niche market, where do you find individuals to gather research data? I was assigned to create a new feature on spec for the Liberating Structures app. What the hell is Liberating…