Move Over Traditional Hispanic Advertising! There is a new Jefe in Town and his Name is Total Market

By Liz Medina, Strategist

I’ve worked on multicultural pieces of business on and off throughout my entire career and I’m at the point where nothing surprises me anymore. I’ve sat in meetings (prior to…

Issues With My Cultural Identity Growing Up

Before revealing my embarrassing cultural identity stories, I suppose I have to give…

Speaker analyzes Hispanic growth in mobile media

Hispanic audiences are increasingly using mobile and…

More than 90% of all Hispanic or Latino Americans are counted as “white” in some statistics of the US government

Color Hierarchy (Colorism) and the Rare Opportunity For Socioeconomic Manumission