Iab

In an effort to improve transparency in the programmatic mobile in-app advertising ecosystem, the IAB has released three key tech standards since 2019: app-ads.txt, sellers.json and the OpenRTB supply chain object (also sometimes known as Schain object). …

Anchor is backed by the industry standard in podcast analytics, so you can measure your show’s performance and monetize your content with confidence. — We’re excited to announce that Anchor is backed by the industry standard in advertising for podcast analytics: IAB Podcast Measurement 2.0 certification. …

By August 15, 2020, the second iteration of the Transparency and Consent Framework (TCF 2.0) will be the official technical standard for managing consumer preferences like opt outs and opt ins with the broader ad tech space. Here’s what you need to know about TCF 2.0 …

CMP stands for Consent Management Platform or Consent Management Provider. A CMP is integrated into a website and asks the user for consent on data protection and privacy related topics (mostly referring to cookies and tracking). …

This March will officially mark one year since the IAB Tech Lab officially launched Ads.txt for mobile apps. Long available to web publishers, including mobile web, ads.txt is a much more recent addition to the mobile in-app advertising. “Ads.txt is a simple yet effective step to drive transparency in the…

It’s official. Measurement is hugely important for the podcast industry. It’s the way our creators benchmark their success, and it’s how advertisers know how effectively their money is being spent. Acast has always been a pioneer at the bleeding edge of podcast measurement, and we’ve been fighting for a single…