Aniket ChogaleWhy My DIY Lamp and Your Next Product Have More in Common Than You Think😲The IKEA Effect Unveiled: How my Wobbly Lamp Taught Me Product Management MagicAug 301
Everything Very SmallHow Accurate Is the Ikea Dollhouse’s 1:12 Scale Claim? Let’s Get Our Rulers Out! -In short: yes, the Ikea Dollhouse has approximately the standard scale of 1:12. The ‘standard scale’ is actually based on Queen Mary’s…May 20
zeroeThe IKEA Effect: When Customers Do the Work for YouWhen leading brand campaigns at the company, I often had to produce dozens of well-designed video content for each.Jul 12Jul 12
rachel audigeTrying to Innovate? Be aware of the IKEA EffectThe Ikea Effect is a cognitive bias which sees us place a disproportionately high value on things which we have successfully created. It is…Apr 301Apr 301
Nabanita DuttIkea’s Knockdown Revolution: The Story Behind Ready-to-Assemble FurnitureBy Nabanita DuttJun 26Jun 26
Aniket ChogaleWhy My DIY Lamp and Your Next Product Have More in Common Than You Think😲The IKEA Effect Unveiled: How my Wobbly Lamp Taught Me Product Management MagicAug 301
Everything Very SmallHow Accurate Is the Ikea Dollhouse’s 1:12 Scale Claim? Let’s Get Our Rulers Out! -In short: yes, the Ikea Dollhouse has approximately the standard scale of 1:12. The ‘standard scale’ is actually based on Queen Mary’s…May 20
zeroeThe IKEA Effect: When Customers Do the Work for YouWhen leading brand campaigns at the company, I often had to produce dozens of well-designed video content for each.Jul 12
rachel audigeTrying to Innovate? Be aware of the IKEA EffectThe Ikea Effect is a cognitive bias which sees us place a disproportionately high value on things which we have successfully created. It is…Apr 301
Nabanita DuttIkea’s Knockdown Revolution: The Story Behind Ready-to-Assemble FurnitureBy Nabanita DuttJun 26
Paul BradshawA journalist’s guide to cognitive bias (and how to avoid it)This post was first published on the Online Journalism Blog. Please read it there if you can!Apr 16, 2020
Sandra AnilinLean In Women In Tech IndiaThe Whirlpool of IKEA Effect — Is It Love or Just Your Blood, Sweat &(maybe) Tears?I read about the IKEA effect, in Dan Ariely’s book “Upside of Irrationality”. The book itself is a total brain scratcher and a revelation…Apr 7
Iqbal MohammedThe real cake mix insight isn’t what you think it isBy the late 1940s, instant cake mixes — which required the addition of only water — had been around for a couple of decades¹. More than…May 31, 2022