In Game Advertising

Game developers are looking for new ways to have their games stand out and retain users. How can they accomplish this? Innovation is key. Innovation in the games they are creating and innovation in enhancing the user experience. One way is by introducing in-game NFTs. In-game NFTs can be used…

On this segment of Women In Marketing, we are joined by Natalia Vasilyeva who is VP for Marketing at Anzu. Whilst many sectors of the world’s economy have suffered substantially due to the COVID-19 pandemic, the gaming industry saw a boom as people spent more time on their devices and consoles. Natalia shares with us the success Anzu enjoyed due to the demand for in-game advertising. Let’s learn more about her

The latest game economy is experiencing forceful unification, with new privacy concerns stifling user procurement while also soaring with better opportunities and platforms in the new form of the gaming industry. To explore the metaverse unveiling of NFT games, blockchain—based GameFi guilds just like the MetaGaming Guild, for instance, grow…

The gaming industry is growing rapidly with an outsized cultural influence, yet the shifts towards cloud gaming and the metaverse bring new challenges and opportunities — Video games, once a designated hobby of nerds and geeks, has grown into a mainstream medium with cross-generational mass popularity and outsized cultural impact. The gaming audience, now estimated at nearly 3 billion worldwide, are starting to diversify demographically, with women now making up roughly 45% of the gaming community…

As the pandemic hit and the Metaverse hype train accelerated out of the station, brands, artists and festivals began exploring virtual events and experiences. Gucci, BMW, Balenciaga, Nike, The NFL, Ariana Grande, The O2 Arena, the list goes on. Some attracted millions of visitors and became defining moments in the…

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Is Online Gaming and Streaming Generational or Life Stage? — What is Interactive Content? The term “interactive content” refers to content that demands active participation from its audience. Audiences are more demanding than ever, expecting all content to be interesting, relevant, and available at all times and on any device. Therefore, any material that a user may click on, click through, answer, or engage…

A game’s performance is a lot like your appendix… you only notice it when something is wrong. And when it is wrong, it becomes all that you can think about. …

(This article was originally published on Udonis’ blog.) In-app ads can be your game’s best friend or its worst nightmare. It’s well known that they can jeopardize the in-game user experience. For this reason, you have a tough job of finding the balance between user-friendliness and profits. To help you…