Rashi GoelThe India Playbook: One India, four marketsThis is part 2/10 of The India Playbook, which deconstructs the structure of the Indian market for businesses that wish to enter India.Feb 14
Vaitheeswaran KrishnamoorthyChipotle Mexican Grill — Developing a Market Entry Strategy for IndiaDeveloped a Foreign Market Entry Strategy for Chipotle Mexican Grill, focusing on its expansion into the Indian market.Mar 10
FoxnangelInvesting in India’s Digital Future: A Comprehensive Overview of the Expanding Digital India PlanThe Indian government’s visionary stride towards a digital tomorrow continues to unfold with the latest announcement of a substantial…Nov 20, 2023Nov 20, 2023
Indian Product GroupCultural Intelligence for Global Innovation: Why Indian Products Need Unique ApproachesIn today’s global marketplace, building successful products from India for the world or launching global products in India requires a…Jul 10, 2023Jul 10, 2023
Pranjali GuptaIKEA Market Entry Strategy in IndiaReview of IKEA’s Market Entry strategy in India along with Profitability estimatesJun 4, 2021Jun 4, 2021
Rashi GoelThe India Playbook: One India, four marketsThis is part 2/10 of The India Playbook, which deconstructs the structure of the Indian market for businesses that wish to enter India.Feb 14
Vaitheeswaran KrishnamoorthyChipotle Mexican Grill — Developing a Market Entry Strategy for IndiaDeveloped a Foreign Market Entry Strategy for Chipotle Mexican Grill, focusing on its expansion into the Indian market.Mar 10
FoxnangelInvesting in India’s Digital Future: A Comprehensive Overview of the Expanding Digital India PlanThe Indian government’s visionary stride towards a digital tomorrow continues to unfold with the latest announcement of a substantial…Nov 20, 2023
Indian Product GroupCultural Intelligence for Global Innovation: Why Indian Products Need Unique ApproachesIn today’s global marketplace, building successful products from India for the world or launching global products in India requires a…Jul 10, 2023
Pranjali GuptaIKEA Market Entry Strategy in IndiaReview of IKEA’s Market Entry strategy in India along with Profitability estimatesJun 4, 2021
FoxnangelMcDonald’s Joins India’s FDI Bandwagon with Rs 600 Crores — FoxnangelThe American fast-food juggernaut McDonald’s has announced that it will spend up to Rs. 600 crores ($81 million) over the following three…Mar 15, 2023
Serene HoAPAC Market Entry — Marketing Strategy Tips for B2B Tech CompaniesWhat are some handy tips for formulating a B2B tech company’s initial marketing strategy for Asia Pacific? Here are two to start with.Nov 24, 2020
