Indyschool

Local search engine optimization (SEO) is essential to independent schools that operate on a local, not national, level. Local SEO focuses on appearing in search engine results pages (SERP) in a specific area, as opposed to national SEO, which competes for keywords on a national level. …

Internal linking is an important SEO factor for getting your blog ranked highly by Google and other search engines. Google sees links — both external and internal — as a signal that your content is important or high-value. A link is like a “vote” in Google’s view. Internal linking is…

When the Snapchat social network launched in 2011, it seemed like it would be a fleeting fad for teenagers. Its main feature — sending photo and video messages that self-destruct after the recipient views it — is reminiscent of passing notes in class. Snapchat does appeal to a younger demographic…