Integrated Marketing

The 21st century provides a competitive environment for marketing managers. Various media, fragmentation of customers’ target, and technological innovation are the important things that marketing managers should consider before choosing the marketing communication channels to promote their products. (Kitchen, P. J., & Burgmann, 2010) Integrated Marketing Communication is a…

STRATEGY FOR SCALE-UPS High-level communications strategy is a field of activity that most startups and entrepreneur companies hesitate to develop in the early stage. Clearly, it requires investments that early-stage companies cannot and, perhaps, should not afford in this stage of corporate development. But when you scale up, there are…

Do you want to become the best at marketing? Do you want to become a successful Digital Marketer? What stopping you to be a Digital Marketer? This article will give you a brief overview of :- The fundamentals of marketing, The importance of learning law of marketing and the communication…

Hello and Welcome Everyone, I’m so glad you’re here’. I’ve got something for you. In this blog, I’ll be covering a few vital topics that you need to understand about marketing as a newbie. This article will be useful for bloggers, professionals, freelancers, mentors and entrepreneurs Let’s go! What is…

Are you a marketer and running a marketing campaign for your products or services? Do you want to be more powerful in your marketing? So, this article is for you. Here are some basic concepts or fundamentals of marketing that are going to be revealed. Many people believe that marketing…

Are you a newbie marketer looking for a simplified guide to learn marketing basics? Has the research kept sending you from one article to another without giving you the exact information? Is it confusing where to start? I have got you covered! In this article, you will learn the nitty-gritty…

One of the things that I think is important to understand, first off, is that you don’t have to play in every marketing channel. That’s one of the things that causes a lot of stress with a lot of business owners and marketers today. What you do have to do is get very good at playing in the right channels, and additionally getting very good at integrating those channels (or at least understanding how they support each other).

Ma’am/Sir, good morning Ma’am/Sir! -S.Y. 2018–2019 Photo by Максим Гнатовський on Unsplash A neck and tie can literally change everything. But in our case, that would be neckerchiefs and knots. It was our last chapter of Junior High, and all the baby-faced kids that once played ‘catchy-catch’ became the “Ate/s”…