We’re creating a guide that anyone can use, whether you’ve been in the industry for years, or are brand new at this. If you find yourself wondering what exactly all this comms, marketing, and media stuff is all about, or if you want a quick refresher for yourself or someone else, this is your guide: a series in which we’re going to break down the way in which communication works. Read Part 1 first, or jump straight in to Part 2 here.