En materia de emprendimiento se habla mucho hoy en día del rol del “diseñador” de soluciones para problemas existentes, pero muchos de esos problemas no son en si mismos fuentes de oportunidad, o sea no podemos…
‘Get out of the…
By Mike Watson
I recently saw some Twitter conversation on the topic of jobs-to-be-done and the growing trend to digitize menus and provide them through iPads to customers. I actually experienced this in the Delta Terminal at LaGuardia last fall while waiting for a flight home. I can…
Innovation is the process of devising a solution that addresses unmet customer needs. To win at innovation, a company must be able to uncover all the customers’ needs, figure out which are unmet and then work to devise solutions that will address…
Love and embrace this approach. And I really love that this innovation in market focus came out of something that annoyed you. I call this #Annoyavation
Good stuff!
The customer does not understand the system — Improving interdependencies within the system …
