Tomas CorzaMastering Innovation: Understanding JTBD TheoryAbout the author: Tomas Corza is a marketing Strategist, Jobs to be Done practitioner, automotive subject matter expert and is currently…1d ago
Brad DunnCrushing it: The blindness of overconfident CEOs?Investigating the relationships between JTBD importance and satisfaction in SMB CEOs & founders in North America.Apr 3, 2023
JTBD ToolkitLean JTBD: An Interview with Urko WoodUrko Wood is a leading expert in the field of JTBD. Having come up through the ranks of business consulting, he became a Strategy Advisor…Jun 26Jun 26
Alan KlementinJobs to be DoneWhat is Jobs to be Done (JTBD)?Upgrade your user, not your product. Don’t build better cameras — build better photographers.Oct 9, 201635Oct 9, 201635
Tomas CorzaMastering Innovation: Understanding JTBD TheoryAbout the author: Tomas Corza is a marketing Strategist, Jobs to be Done practitioner, automotive subject matter expert and is currently…1d ago
Brad DunnCrushing it: The blindness of overconfident CEOs?Investigating the relationships between JTBD importance and satisfaction in SMB CEOs & founders in North America.Apr 3, 2023
JTBD ToolkitLean JTBD: An Interview with Urko WoodUrko Wood is a leading expert in the field of JTBD. Having come up through the ranks of business consulting, he became a Strategy Advisor…Jun 26
Alan KlementinJobs to be DoneWhat is Jobs to be Done (JTBD)?Upgrade your user, not your product. Don’t build better cameras — build better photographers.Oct 9, 201635
Tomas CorzaJobs to be Done Template: Transportation Market Job MapAbout the author: Tomas Corza is a marketing Strategist, Jobs to be Done practitioner, automotive subject matter expert and is currently…Jun 21
Rain LiebermanJobs to be done Vs User stories: Definition, comparison and when to use which.Are you a startup founder, CEO, product designer or strategy looking to better understand how Jobs to Be Done (JTBD) and User Stories are…Jan 24, 20231
Tomas CorzaJobs to be Done Template: Opportunity LandscapeAbout the author: Tomas Corza is a marketing Strategist, Jobs to be Done practitioner, automotive subject matter expert and is currently…Jun 20
