Jtbd

As Product Managers, we’re often driven towards solution space (Supply side). JTBD helps us to focus on our stakeholder’s problem space (Demand Side). …

Jay Gerhart is Healthcare Strategist at Atrium Health, the 5th largest nonprofit integrated health system in the nation with approximately 150,000 teammates. He works on the corporate innovation team in Charlotte, NC called the Innovation Engine. Business model innovation is a key focus area in his project work, as well…

Jay Gerhart is Healthcare Strategist at Atrium Health, the 5th largest nonprofit integrated health system in the nation with approximately 150,000 teammates. He works on the corporate innovation team in Charlotte, NC called the Innovation Engine. Business model innovation is a key focus area in his project work, as well…

Brainstorming is a collaborative and non-judgmental process that involves generating ideas in a group setting. It is a crucial part of any creative process and can be used for problem-solving, product development, or strategy formulation. …

1st Law of Behavior Science: B=f(P*E) within the Make it Toolkit Behavioral Design MasterClass taught by Massimo Ingegno, David McCann and their team. When studying consumer behavior, an understanding of context is super critical. Behavior is always a function of the person (P) and the environment (E). A Person must…

Investigating the relationships between JTBD importance and satisfaction in SMB CEOs & founders in North America. — The information presented below shares some findings that were a side effect of some user research completed by a product manager I work with, Xisca Mairata, who works for a client of mine, the management consulting company, ByMany. We set out to try and find some opportunities with small business…

What should you ask people and why? In this article, I used the principles of identifying users’ Job To Be Done. Basic points Never ask “Do you like our idea?” “Would you buy such a product?” etc. In response, you can receive a lie out of respect or to please. The interlocutor…

The Jobs to be Done (JTBD) framework is a powerful tool that helps businesses understand the motivations behind why customers “hire” a product or service. Instead of just looking at features or benefits, JTBD looks at the underlying job that the customer is trying to accomplish. At its core, JTBD…

Let’s explore the reasons teams engage customers and the challenges they are likely to face in doing so. — In the past, I wrote an article on how to start engaging customers without going into reasons why that may be helpful. Engaging end users in the product development process has become a textbook truth, hailed as the surefire way to build solutions that solve real problems. But as we…