

Hi Pierce — Yeah, I definitely can’t fault companies for using KS as a product-launch platform. 5% distribution cost is a steal. And if the ‘market’ is clamoring for KS to be a pre-order platform vs a reward-based crowdfunding one, then who am I to say that it shouldn’t be this way.
Jesse — agreed — it’s going to be interesting to watch! You bring up a good analogy with gift cards. I am not 100% sold that reward-based crowdfunding is here to stay. As you point out, the customer takes all the risk. At what point does that model break, and the average consumer, after getting screwed over once, decides to not ‘invest’ anymore?