Philip S. NaudusEveryone Will Claim to Want Your Product — Until You Spend a Year Building ItHow to evaluate an idea without spending an enormous amount of time making a product nobody wantsJun 13, 2023
InBetter MarketingbyPhilip S. NaudusEating Popcorn in the Cinema Makes You Immune to AdvertisingMarketers use a clever tactic to influence your behavior — but there’s a catchJun 15, 20224
InThe Toilet PaperbyPhilip S. NaudusHow a Garden Shed Became the #1 Restaurant on TripAdvisorThe first rule of marketing: Don’tJun 9, 20223Jun 9, 20223
InBetter MarketingbyPhilip S. NaudusJapan Hated Salmon Sushi — Until This Brilliant Campaign Changed EverythingHow one man infiltrated Japanese culture, altered a century-old tradition, and rescued a dying industryJun 2, 20222Jun 2, 20222
InBetter MarketingbyPhilip S. NaudusHere’s Why Great Businesses Start with Terrible NamesIt’s easy to ditch a horrible name, but mediocre names stickApr 11, 20222Apr 11, 20222
Philip S. NaudusEveryone Will Claim to Want Your Product — Until You Spend a Year Building ItHow to evaluate an idea without spending an enormous amount of time making a product nobody wantsJun 13, 2023
InBetter MarketingbyPhilip S. NaudusEating Popcorn in the Cinema Makes You Immune to AdvertisingMarketers use a clever tactic to influence your behavior — but there’s a catchJun 15, 20224
InThe Toilet PaperbyPhilip S. NaudusHow a Garden Shed Became the #1 Restaurant on TripAdvisorThe first rule of marketing: Don’tJun 9, 20223
InBetter MarketingbyPhilip S. NaudusJapan Hated Salmon Sushi — Until This Brilliant Campaign Changed EverythingHow one man infiltrated Japanese culture, altered a century-old tradition, and rescued a dying industryJun 2, 20222
InBetter MarketingbyPhilip S. NaudusHere’s Why Great Businesses Start with Terrible NamesIt’s easy to ditch a horrible name, but mediocre names stickApr 11, 20222
InThe Toilet PaperbyPhilip S. NaudusThe Anime Girl Who Took on ISISThe true secret behind viral success is darker than anyone dares admitApr 8, 20221
InBetter MarketingbyPhilip S. NaudusKodak Sparked the Digital Revolution — Then Desperately Tried to Undo ItThe dangerous truth behind the first-mover disadvantageJan 19, 20222
InBetter MarketingbyPhilip S. NaudusBrilliant Inventions are Inspired by Stupid IdeasWhat if your worst ideas were secretly genius?Nov 29, 20211
