There are few reasons why clips, shorts, and reels are popular. A well-made clip can get people interested in a project that they might not have otherwise heard of. First, they are relatively easy and inexpensive to produce. Second, they can be used to promote a product or service, or to show off a talent or skill. Third, they can be used to generate interest in a project or cause. Fourth, they can be used to entertain or educate an audience. And fifth, they can be used to build an audience for a larger project, such as a podcast, youtube video, audio book and many more..