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martino.agostiniTackling Wicked Problems: A Collaborative Framework for Sustainable SolutionsWicked problems are complex, systemic challenges that defy straightforward solutions due to their interconnected nature and the conflicting…Nov 19
KumarilguptaFrom the eyes of a wannabe marketer -IIAs a marketing student, it is my job to believe that marketing is how to make brands visible. It is with marketing that I can attract the…Nov 17, 2023
Masa MorriDefining Marketing in the 21st Century: Part 2Welcome back to our MBA series with Blue and Key! In this post, we’ll dive deeper into marketing strategies and concepts to help Key grow…Mar 18, 2023
SertisThe 5A’s Customer Path: A framework that uses 5 stages to map a customer’s journeyHello everyone. Last time, we shared with you the key lessons from the “Marketing 5.0 Technology for Humanity” which is the book authored…Apr 12, 2022
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