Here are 10 copywriting formulas to increase conversions and clicks on your ads, emails, headlines, and landing pages. — Here are 10 copywriting formulas to increase conversions and clicks on your ads, emails, headlines, and landing pages. Formula: Problem, Agitate, Solution. P: identify main problem your audience has. A: agitate with emotions & stressors. S: offer your product as the solution. Use for: landing pages