Lead Nurture

You know what they say about assumptions, right? I’m not allowed to say that word on this blog, but you know how the saying goes. Sometimes, from our point of view (isolated in our offices or homes) we can make assumptions about leads that aren’t quite correct. These misconceptions can cause us to push leads too hard and…

A blind spot is generally defined as, “a portion of a field that cannot be seen or inspected with available equipment.” Most commonly, we associate the term with driving. The vehicular blind spot is an area around the car or truck that the driver can’t see from the driver’s seat…

White papers are a lot of work. Your team puts a ton of energy into writing, designing, and editing a whitepaper. Then it gets sent out to a specially segmented audience. You may have even distributed it on social media, hoping to lock in a few more market-ready leads. What…

B2b marketers spend a great deal of energy in developing buyer personas. A profitable time investment to ensure content engages with human beings rather than dry demographics. But what about your seller persona? Do we sometimes forget that we are in the business of building relationships — and not just…

Cause marketing is marketing that gets covered by the local news stations. It’s when a for-profit organization teams up with a cause to raise awareness, fun, or consumer participation, for potential profit to the organization. But profit isn’t the sole benefit. Cause marketing has a virtual plethora of other benefits…