John WelfordChairman Mao’s Little Red BookOnly the Bible has sold more copies, but there is a very good reason for thatNov 14, 20222
Daxue ConsultingWhat to know about Little Red Book (Xiaohongshu)According to its official website, Xiaohongshu is a lifestyle sharing platform. The company was founded by Mao Wenchao and Qu Fang in 2013…Nov 10, 2022
Miro JinKOC (Key Opinion Consumer), the Phenomenon of Decentralized MarketingCrowdsource your marketing efforts to a massive army of active consumers who know their circles best and share authentic personal…Sep 14, 2020Sep 14, 2020
Vincent WongWhat Brands Should Know About Little Red Book’s New Live Streaming FeaturePopular Chinese social media platform XiaoHongShu (RED or Little Red Book) officially announced that it’s jumping on the e-commerce…Jan 9, 2020Jan 9, 2020
InBeautyTech.jpbyBeautyTech.jpRED’s recent woes give rivals the green light to catch up on social commerce giantThe trend of social commerce is fast becoming a mainstream form of marketing in China. It’s a combination of e-commerce and social media…Nov 12, 2019Nov 12, 2019
John WelfordChairman Mao’s Little Red BookOnly the Bible has sold more copies, but there is a very good reason for thatNov 14, 20222
Daxue ConsultingWhat to know about Little Red Book (Xiaohongshu)According to its official website, Xiaohongshu is a lifestyle sharing platform. The company was founded by Mao Wenchao and Qu Fang in 2013…Nov 10, 2022
Miro JinKOC (Key Opinion Consumer), the Phenomenon of Decentralized MarketingCrowdsource your marketing efforts to a massive army of active consumers who know their circles best and share authentic personal…Sep 14, 2020
Vincent WongWhat Brands Should Know About Little Red Book’s New Live Streaming FeaturePopular Chinese social media platform XiaoHongShu (RED or Little Red Book) officially announced that it’s jumping on the e-commerce…Jan 9, 2020
InBeautyTech.jpbyBeautyTech.jpRED’s recent woes give rivals the green light to catch up on social commerce giantThe trend of social commerce is fast becoming a mainstream form of marketing in China. It’s a combination of e-commerce and social media…Nov 12, 2019
