Optical corrections in logo design


I started my design career working in print design (brochures, leaflets etc), where I applied grid…
Dear Google Deniers
NO ONE has ever designed a digital identity at such a big scale. No one knows the truth better than us. Keep on fighting! They hired Stanley Kubrick for this hoax, too.
No one even remotely knows the implications and challenges of implementing a digital identity, not only across…
Understanding and being able to articulate what a company stands for is incredibly valuable and unfortunately something that is often overlooked. To your point, it doesn’t matter if you like the logo personally, it’s a question of does the logo graphically represent the purpose of the brand. I’d argue that Verizon’s problems are much deeper than a…