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Loren KantorWhen Your Doppelgänger DiesI met Aaron in the third grade. We were playing dodge ball at school when I noticed a frail, mousy kid cowering behind Jenny Lichtman. He…Apr 1, 202332
Tyler RichCreating a Lookalike Audience from a Source Audience — A Python ExampleIn the realm of online advertising, one of the most efficient ad targeting features is the creation of lookalike audiences. These are…Feb 20Feb 20
Xiaoting KuangLookalike models in AdTechIn AdTech, efficient lookalike modeling is a powerful tool to expand audience reach in various business user cases.Jul 15Jul 15
Jin Wang, Ph.D.Propensity Model Or Lookalike Model, That Is The QuestionThis article introduces two typical targeting models to identifying ideal customer segmentation. Put the concept aside, they are defined…Feb 27, 2021Feb 27, 2021
Scott D. ClaryinScott D. ClaryWhy Your Lookalike Audiences Aren’t Convertingnewsletter.scottdclary.comJul 20
Loren KantorWhen Your Doppelgänger DiesI met Aaron in the third grade. We were playing dodge ball at school when I noticed a frail, mousy kid cowering behind Jenny Lichtman. He…Apr 1, 202332
Tyler RichCreating a Lookalike Audience from a Source Audience — A Python ExampleIn the realm of online advertising, one of the most efficient ad targeting features is the creation of lookalike audiences. These are…Feb 20
Xiaoting KuangLookalike models in AdTechIn AdTech, efficient lookalike modeling is a powerful tool to expand audience reach in various business user cases.Jul 15
Jin Wang, Ph.D.Propensity Model Or Lookalike Model, That Is The QuestionThis article introduces two typical targeting models to identifying ideal customer segmentation. Put the concept aside, they are defined…Feb 27, 2021
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