Looker

Brief Overview of Looker Looker is a business intelligence (BI) tool that was acquired by Google in 2019. It allows users to connect to various data sources, explore and analyze data, and create visualizations and reports. Looker uses LookML, a proprietary language, to define data models and generate SQL queries. …

Hi, everyone! This time, I will present my analytics project with SQL. In this project, I need to find out which category faces the lowest growth within a year and understand the customer behavior through cohort analysis. Let’s check it out! A. Business Background TheLook is a fictitious e-commerce clothing site developed by…

Learn what is Looker Extensions and how to use it to add new features and functionality to Looker — Are you using Looker for business intelligence but want to add custom functionality to your data analysis? Looker’s extension framework makes it easy to build and integrate custom JavaScript applications and tools. In this article, we’ll walk you through basics of Looker extension and customizing it for your needs.

Data visualization is a graphic representation of information and data using visual elements (ex: graphs, diagrams, etc). It is important for handling big/complex data and making it easier to understand for the audience. Data visualization helps the company to make decisions from the pattern generated. There are lots of applications…

With Looker Studio, your data is more than just numbers; it’s a compelling, visual narrative of your business story. Overview: Welcome back to our educational series on embracing tech tools for small businesses. Today, we spotlight Looker Studio, formerly Google Data Studio. With Looker Studio, your data is more than just…

Looker is next generation Business Intelligence platform which google acquired in 2020 for $2.6B Up Until April 2023, customers need to work with Google sales representatives to provision Looker instances, Now google announced that it is bringing Looker to Google Cloud Console with the Looker (Google Cloud Core) editions. It…

Looker is a powerful analytics platform that allows users to quickly and easily explore data, build complex visualizations and dashboards, and uncover insights. Using LookML, the underlying modeling language of Looker, users can define their data models and create custom views for exploring their data. One of the most powerful…

Google recently announced that first-click, linear, time-decay and positional marketing attribution was being removed from Google Analytics 4 and Google Ads in-favour of their data-driven attribution model. Data-driven attribution offers, in-theory, a number of benefits compared to “rules-based” models such as first-click and linear attribution, including being able to…

Introduction In this article, we will explain transferring the data saved in the Tempo application to BigQuery and the visualization details of the transferred data in Looker. Tempo is an application within Atlassian where company employees can log time they spend on project issues. …