Loyalty Program

Loyalty is a rare and valuable thing, and brands that can foster loyalty with their customers are setting themselves up for success. But to Fred Reichheld, the New York Times bestselling author of The Loyalty Effect, “Loyalty is dead.” “On average U.S. corporations now lose half their customers in five…

Everybody wants an incentive to do something. Even when doing everyday things, people need external motivation. Why should you exercise? Because you want to look good. Why should you eat at that particular restaurant? Because there’s a new menu item to try. Why do you buy groceries at this chain…

Based on recent statistics, 41% of US consumers make an online purchase once or twice per week. 24% buy something every other week. Your task as a business is to ensure you are among those they buy from and do it often. Purchase frequency is one of the core metrics…

Have you wondered why you keep buying lattes from your local cafeteria, even though Starbucks charges you $1.50 less than that? Is it because of the smile you receive from the merchants every time you order or the reward proposition of 1 free coffee every ten orders? …

3.8 billion — that’s the number of memberships US customers hold in loyalty programs. There’s no question that loyalty programs are popular with consumers. That loyalty programs are a staple of consumer marketing is therefore no surprise. …

For most players, NFT gaming is just GameFi right now. It’s about making money. And there are several ways to earn money in play-to-earn games. Players can trade game NFTs, in-game items or get in-game achievements. And then there are loyalty programs that can reward players with game tokens or…

Customer lifetime value (CLTV) is the holy grail of B2B way of life. It shows us the mirror — how well are we performing with the most important stakeholder of our business, our customers! It assumes more importance when the enterprise customer is making repeat buys (and therefore both seller…

A loyalty program is now an indispensable part of running a business, there are already a lot of successful examples in the market such as Yuu, Moneyback, and a lot of mobile loyalty applications launched by different brands. …