Loyalty

Who’s walking in the hall way? — When I met my second husband, George, who was quite a bit older than me, I was aware that his elderly parents had lived with him for the past few decades and that his father had recently died due to complications with his health. His mom, who we all called…

I used to be a very loyal person. I was so loyal to my ex-husband that I let him grind me into the ground for 10 years until I finally had the courage to leave. I was loyal to my (admittedly lovely) first partner for 12 years, until I realised…

TL;DR: Starbucks is planning an NFT airdrop for members of its Odyssey rewards program, as part of its expansion into Web3 and digital ownership. Eligible participants must be US residents, Starbucks rewards members, enrolled in Starbucks Odyssey, and have completed two “journeys” and own at least one limited-edition NFT stamp. …

Forest Knight, a turn-based strategy mobile game developed by Chrono Games that combines casual mobile gaming with blockchain technology, has partnered with THX Network, a token-powered loyalty solution for communities. Behfar Iranmanesh, CEO of Chrono Games the makers of Forest Knight, explains; “Season Two of Forest Knight has just started…

Introduction In our previous article, we discussed how CUB3 is addressing challenges faced by traditional loyalty programs by measuring, valuing, and rewarding valuable consumer behaviors. The CUB3 approach not only revolutionizes customer-brand relationships but also paves the way for a new paradigm in value exchange called Proof of Behavior (PoB)…

Once upon a time in the bustling city of Veridian, two inseparable friends, Amelia and Ethan, forged a bond that seemed invincible. Their friendship bloomed during their college years, as they shared dreams, secrets, and adventures. They believed their connection would withstand any test thrown their way. Amelia, an aspiring…

It sounds nice to have robots (chatbots, and algorithms) do 50% of your workload, hence organisations ranging from manufacturing to martech are scrambling to incorporate AI into their processes. In reality, AI is already making major inroads into the sales funnel, shepherding new prospects, managing calendars, and drafting emails. Despite…

Gianfranco Cuzziol, CRM and Personalization Lead at Natura & Co elaborates on why companies implement personalization, cites the StitchFix brand as a sterling example, and discusses the ethical considerations when dealing with customer data. — Welcome to the new Personalization Talks episode featuring our distinguished guest, Gianfranco Cuzziol, CRM and Personalization Lead at Natura & Co (Aesop, Avon, Natura, and The Body Shop brands).

Tokenized loyalty is a loaded saying — here’s four models on how loyalty can be tokenized. — In a previous blog post, I wrote that tokenized loyalty is a loyalty program that is enabled by tokens to some degree. I still think that’s a fair description. You can have a web2 loyalty program with a portion that is tokenized. You also can tokenize the entire thing should…