Gianfranco Cuzziol, CRM and Personalization Lead at Natura & Co elaborates on why companies implement personalization, cites the StitchFix brand as a sterling example, and discusses the ethical considerations when dealing with customer data. — Welcome to the new Personalization Talks episode featuring our distinguished guest, Gianfranco Cuzziol, CRM and Personalization Lead at Natura & Co (Aesop, Avon, Natura, and The Body Shop brands).