Loyalty

By the end of Q3 2021, fashion rental platform Rent The Runway’s stock value had tanked by nearly 50%, and its market cap shrunk by half as the company reported widening losses and its struggle to revive its active subscriber base back to pre-pandemic levels. Fast forward to Q4, the…

Besides wiping down groceries, one of the most profound changes to society coming out of the COVID-19 pandemic was the acceleration of digital transformation across nearly every industry. C-suite executives were forced to reorient their businesses with a digital first mindset practically overnight. A meme that emerged in early 2020…

I’m still writing a book But it’s no longer about “me.” For all practical purposes, I’ve started over. It’s not my story as much as it’s a story about a person who is kind of like me. With every similarity, there’s staunch differences between the protagonist and I, which has allowed me to create something…

FinTech is eating the world…and it is not showing signs of satiation. — TL;DR FinTech is eating the world…and it is not showing signs of satiation.That is because of Embedded Finance, a once in a century business opportunity. Embedded Finance companies, including those pivoting into the trend, will reach a market cap of $7.2 trillion globally by 2030. Every company will need to become…

How do the successful loyalty programs work? Every year, companies spend billions on rewards programs. But from points to promotions to coupons, are they really successful? There are so many programs out there: How can you make yours stand out? To us, there are four main drivers of success for…

Originally Written: 12–11–20 The motivation behind this list was from a Trent Shelton video discussing the subject of loyalty. That day has a special place in my heart, along with being one of the most important moments of my life. What am I loyal to that’s not working well for…

Globally, there are $48 trillion worth of unspent loyalty points. $140 billion of those are within the U.S. It’s not easy to admit that the way we’ve been running loyalty programs has been ineffective, but the numbers don’t lie. Companies and financial institutions invest countless time and money to implement…