The Brand DigestHarnessing The Intangible: Creating Brand Value Through Consumer Perception & Business Thinking‘If this brand were split up, I would give you the land and brick and mortars, and I would take the brands and trademarks, and I would fare…Aug 28
Quantum Identity GroupThe High-Value Target // Guerilla Marketing Strategies for Upstart Luxury BrandsBy Von Grant // CMO // Creative Director // Quantum Identity GroupAug 7, 2023
Lilian M RajiThe Hermès Birkin Bag: A Tale of Serendipity, Craftsmanship, and RarityThe legendary Hermès Birkin bag began in 1984 with a serendipitous encounter between British and French actress and singer, Jane Birkin…Feb 13Feb 13
Lilian M RajiHermès Employees: Belonging to a HeritageWhat truly sets Hermès apart is its commitment to its people. I first noted this in my 2012 Forbes article, “On the Cultural Fight of…Feb 8Feb 8
Lilian M RajiThe Hermès Way: Innovative Luxury, Honoring Craftsmanship, and Curating DistributionContinuing my deep dive into Hermès’ business model, here are some quick takes around the company’s three core pillars: innovation…Feb 6Feb 6
The Brand DigestHarnessing The Intangible: Creating Brand Value Through Consumer Perception & Business Thinking‘If this brand were split up, I would give you the land and brick and mortars, and I would take the brands and trademarks, and I would fare…Aug 28
Quantum Identity GroupThe High-Value Target // Guerilla Marketing Strategies for Upstart Luxury BrandsBy Von Grant // CMO // Creative Director // Quantum Identity GroupAug 7, 2023
Lilian M RajiThe Hermès Birkin Bag: A Tale of Serendipity, Craftsmanship, and RarityThe legendary Hermès Birkin bag began in 1984 with a serendipitous encounter between British and French actress and singer, Jane Birkin…Feb 13
Lilian M RajiHermès Employees: Belonging to a HeritageWhat truly sets Hermès apart is its commitment to its people. I first noted this in my 2012 Forbes article, “On the Cultural Fight of…Feb 8
Lilian M RajiThe Hermès Way: Innovative Luxury, Honoring Craftsmanship, and Curating DistributionContinuing my deep dive into Hermès’ business model, here are some quick takes around the company’s three core pillars: innovation…Feb 6
David Cross - CrossCopywriting.comSuper Yacht Marketing Secrets: Top Strategies Revealed!Unveiling the Ocean’s Luxury: Super Yacht Companies’ Marketing MarvelsAug 8, 2023
Lilian M RajiThe Art and Strategy of Hermès: Standing Tall in the Luxury MarketBefore we get into the Battle Royale between LVMH and Hermes International, I’d like to begin with some background on the legendary…Feb 1
The Brand DigestBurberry Acoustic Campaign by Burberry, LondonHearing is our second most important sense after sight and affects all of us. And not just emotions, sound also affects how we react and…Dec 9, 2021
