Why we, at Niall, honor men like Andy Reid.A news story broke last week - “Casio offers watches to Andy Reid for better time…
Detachment of ideologiesIf you had to choose between having a house or the internet. What would u choose?If you had to choose between having a car or a smartphone, what would u choose?
Why the Apple Watch Edition won’t appeal to high-end watch buyersImagine a Rolex, a Patek Philippe, or an Audemars Piguet. What do these watch brands have in common? They are timeless and they retain value through the generations. They are the closest thing a fashion item can be to…
5 Caribbean Destinations Where Gamblers Will Find ParadiseThe Caribbean is a region that is known for having several first-rate tourist destinations. People travel from all over the world to experience the blue seas and the scenic beaches. In these island destinations, you have some of…
The Death of LuxuryHow relentless innovation and technology must be part of a luxury brand’s DNA in order for it to compete in a totally new landscape.
Luxury vs Commodity PurchasesThe core value proposition of a luxury brand is aspirational self-identification and self-expressive benefit, while commodity brands offer more explicitly utilitarian value propositions.