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Tips from a Penguin Books copywriter with an example of great cover copy for the ‘The Handmaid’s Tale’ — You have the title and, if you’re lucky, a few lines of advance praise from readers. But what else should go on the cover of your novel (or the flaps or jacket if it’s a hardcover with a dust jacket)? The other day I posted tips about writing back-cover copy…

To go live, are you prepared? — When creating an affiliate website, it is important to consider how to drive traffic to the site. There are two main ways to do this: unqualified traffic and qualified traffic. Unqualified traffic is made up of people who have not done anything to show an interest in the subject of…

Happy Sunday! Each and every Sunday I spend time reflecting on my week and planning for the week ahead. So I wanted to share some of my top wins, lessons, issues & thoughts from this past week. 1. Keeping It Simple I tend to over-complicate things (alot). But is that…

Don’t you just love a good Cult Following… In today’s crowded and competitive marketplace, companies and brands are constantly seeking new and innovative ways to reach and engage with their target audience. …

Have you ever heard of the Silver Rule? It is something you may learn in some psychology classes, but it is also a valuable lesson in life. The Silver Rule teaches us that sometimes, negative advice can be more beneficial than positive advice. In this article, we will explore what…