The Kenyan mobile money service M-Pesa, launched in 2007, is expanding to Ethiopia. A company’s CEO Peter Ndegwa described Ethiopia as an opportunistic market where M-Pesa will be offered as soon as regulatory approval is granted. — NAIROBI, KENYA | NOW THEN DIGITAL — Mobile money service M-Pesa began in Kenya in 2007 and is now expanding into Ethiopia . According to Safaricom CEO Peter Ndegwa, Ethiopia is an opportunistic market where the company plans to offer M-Pesa as soon as regulatory approval is obtained.
