Market Entry Strategy

STRATEGY FOR SCALE-UPS High-level communications strategy is a field of activity that most startups and entrepreneur companies hesitate to develop in the early stage. Clearly, it requires investments that early-stage companies cannot and, perhaps, should not afford in this stage of corporate development. But when you scale up, there are…

Facts about German Economy Every day, a big number of companies try to enter the German market. It is one of the most attractive markets for almost all business branches. Getting cultural background information can help understanding the feedback of the market and supporting business operations. I will share with you weekly some basic…

The startup world is continually changing — the world’s brightest minds are constantly developing cutting-edge technology which significantly impacts daily customer functions.‍ However, history has shown us many businesses that introduce technology into a market that isn’t ready, ultimately resulting in failure despite the same technology becoming a mainstay years…

Here at Bloom, we’re tremendously proud of our past projects. It’s even more amazing when we get reminded of our client’s success right in our local supermarket! Earlier this year, the Bloom team connected with a British Kefir company on the point of launching within one of Germany’s leading…

The Republic of Armenia is a small landlocked country situated in the South Caucasus region, being bordered by Georgia to the north, Turkey to the west, Azerbaijan and the breakaway state the Republic of Artsakh (also known as the Nagorno- Karabakh Republic) to the east, and the Nakhichevan Autonomous Republic…

Review of IKEA’s Market Entry strategy in India along with Profitability estimates

Are you considering selling your products or services in the German-speaking markets? Then we’re talking DACH. The acronym DACH stands for Germany (D), Austria (A), and Switzerland (CH), a region with more than 100 million inhabitants that have similar values, interests, and beliefs, albeit not being alike. Prosperous markets The annual average…

When you decide to enter the German-speaking markets (Germany, Austria, and Switzerland), you know that there are high expectations you need to live up to. And since you need a strong brand to create a promising market share for your products, you know that the brand’s positioning is decisive. What is brand positioning? You…