Rajiv GopinathComprehensive Guide to Bayesian Marketing Mix Modeling: Techniques, Parameters, and Practical…Bayesian Marketing Mix Modeling (MMM) is a powerful approach that helps marketers assess the effectiveness of their media investments while…Nov 14
Akanksha Anand (Ak)Market Mix Modeling Implementation using PythonTime to determine the advertising channel that contributes the highest share of profitability.Jan 262
Rajiv GopinathSaturation and Adstock Effects in Bayesian MMMIntroduction to Saturation and Adstock in MMMNov 11Nov 11
Rajiv GopinathSetting Priors in Bayesian Marketing Mix Modeling (MMM)Bayesian Marketing Mix Modeling (MMM) uses prior distributions to incorporate domain knowledge and improve the robustness of the model…Oct 231Oct 231
Rajiv GopinathComprehensive Guide to Bayesian Marketing Mix Modeling: Techniques, Parameters, and Practical…Bayesian Marketing Mix Modeling (MMM) is a powerful approach that helps marketers assess the effectiveness of their media investments while…Nov 14
Akanksha Anand (Ak)Market Mix Modeling Implementation using PythonTime to determine the advertising channel that contributes the highest share of profitability.Jan 262
Rajiv GopinathSaturation and Adstock Effects in Bayesian MMMIntroduction to Saturation and Adstock in MMMNov 11
Rajiv GopinathSetting Priors in Bayesian Marketing Mix Modeling (MMM)Bayesian Marketing Mix Modeling (MMM) uses prior distributions to incorporate domain knowledge and improve the robustness of the model…Oct 231
Rajiv GopinathUnderstanding Contribution and ROI from Regression Outputs in Marketing Mix Modelling (MMM)IntroductionSep 18
Rajiv GopinathEvaluation of Bayesian vs. Frequentist Approaches in Marketing Mix ModelingIn the fast-evolving world of business and marketing, making data-driven decisions is crucial. The importance of understanding which…Oct 10
