InSmall Business Marketing StrategybyDavid BaerWhy Your Marketing Isn’t Working (And What to Do About It)“$3 million down the drain.” That’s what the head of a Portland tech startup told me after their spectacular fail of a product launch. Even…Sep 8
InYOO | just digitalbyYOO AGWhy D2C is Revolutionizing Your Relationship with CustomersNo more middlemen: Companies are opting for a direct connection to the buyer!Feb 5Feb 5
InProduct CoalitionbyNoa GanotCompetitive StorytellingCompetitive analysis should be seen as crucial to product strategy, not a chore, focusing on more than just endless feature comparisons.Jan 41Jan 41
Awware9 types of positioning in marketing and how to develop itNowadays, many companies offer similar products and services. For that reason, it is crucial to establish and defend a valuable position…Jul 27, 2023Jul 27, 2023
InSmall Business Marketing StrategybyDavid BaerWhy Your Marketing Isn’t Working (And What to Do About It)“$3 million down the drain.” That’s what the head of a Portland tech startup told me after their spectacular fail of a product launch. Even…Sep 8
InYOO | just digitalbyYOO AGWhy D2C is Revolutionizing Your Relationship with CustomersNo more middlemen: Companies are opting for a direct connection to the buyer!Feb 5
InProduct CoalitionbyNoa GanotCompetitive StorytellingCompetitive analysis should be seen as crucial to product strategy, not a chore, focusing on more than just endless feature comparisons.Jan 41
Awware9 types of positioning in marketing and how to develop itNowadays, many companies offer similar products and services. For that reason, it is crucial to establish and defend a valuable position…Jul 27, 2023
Richard Bull-DomicanDoes branding really need to be painful?In English, the German-derived word “brand” originally meant anything hot or burning, such as a fire-brand (a burning stick).May 2, 2023
KritinagarwalMarket PositioningA key component of marketing is market positioning, which entails selecting a target market and creating a marketing mix that caters to…Apr 18, 2023
Mark BridgesStrategic Priorities: Identification & AnalysisListed companies communicate their strategic objectives to investors and the general public. Websites, annual financial reports, and the…Aug 4, 2022
