Market Research Reports

Artificial Intelligence (AI) has rapidly emerged as a cutting-edge technology in recent years and has been increasingly adopted by businesses across various domains, including marketing. …

When it comes to launching a new product or entering a new market, understanding the potential size and growth of that market is crucial for a company’s success. That’s where the concepts of Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) come into play. …

Hello — This is the first edition of a brief weekly newsletter on Web3 events and market movements. Things move fast in this space. Let me condense the important stuff — so you can keep doing what you do. NFT Market Updates Overall market volumes Providing a wide scope look here. You see…

Lumen Technologies, formerly known as CenturyLink, is a global communications company that offers cloud infrastructure and managed services to businesses, governments, and consumers. With a commitment to innovation and a focus on customer satisfaction, Lumen is positioning itself as a leader in the digital landscape by investing in its network…

A rock thrown into a quarry differs from other rocks only in shape and size. This logic can be applied to product launches. Launching a new product or service isn’t what it used to be. The market is oversaturated with products, promises and ‘innovations’, and customers have become more cynical…

Curated Design thinking case study: What can we learn from IBM’s Design thinking adaptation journey? First of all, that adaptation work will probably never be finished (it took IBM nine months to arrive at their simple revised design thinking framework) Secondly, standard design thinking methodology might not be the silver-bullet for the innovation process your organization needs. (this means changing…

The market outlook for 2023 is a topic of much discussion among industry experts. I will start with a meme, as when things are deep down low, it’s better to laugh than to cry. Goldman Sachs Macro Outlook 2023 report states that the current cycle is unique in that the…

I’m a market researcher using an AI (askpolly.ai) for story content and validation. Data is validated through probabilistic sampling on social media. Marketers know what this means (or they can Google it!). I have endeavored that every day I will write a marketing article inspired by current events or articles…

10 REASONS WHY YOU SHOULD NEVER BUY A FAKE PRODUCT! Hello People! When you buy a knock off T-shirt, you may believe that fashion is the only victim, but the fact is that it is not a victimless scream. I think we can all agree that if we developed a…