Doaa KurdiStatistical Methods for Segmentation Every Marketer Needs NowSegment your audience using data analysis techniques like K-means clustering and RFM to understand your customers and improve marketing…Nov 27
TeresiaCatboost : A Guide to Its Implemetation in Bank Campaign DataComparing Catboost with other algorithm4d ago
Marco LomeleCracking the Brand Factor with Bayesian Marketing Mix ModellingExploring the Marketing-Brand-Sales relationship with Bayesian Vector Auto-Regression and Impulse Response Functions.Sep 21Sep 21
Shah MohammedThe Road Less Electrified: What India’s EV Rental Market Can Learn from Global MisstepsIn recent years, the global electric vehicle (EV) rental market has emerged as a promising frontier in sustainable transportation. As…Jul 191Jul 191
Melis - Data DetectiveFive Common Pitfalls in Data AnalysisIn the realm of data analysis, your habits can be your greatest ally or your worst enemy. While positive practices can catapult you towards…Jan 19Jan 19
Doaa KurdiStatistical Methods for Segmentation Every Marketer Needs NowSegment your audience using data analysis techniques like K-means clustering and RFM to understand your customers and improve marketing…Nov 27
TeresiaCatboost : A Guide to Its Implemetation in Bank Campaign DataComparing Catboost with other algorithm4d ago
Marco LomeleCracking the Brand Factor with Bayesian Marketing Mix ModellingExploring the Marketing-Brand-Sales relationship with Bayesian Vector Auto-Regression and Impulse Response Functions.Sep 21
Shah MohammedThe Road Less Electrified: What India’s EV Rental Market Can Learn from Global MisstepsIn recent years, the global electric vehicle (EV) rental market has emerged as a promising frontier in sustainable transportation. As…Jul 191
Melis - Data DetectiveFive Common Pitfalls in Data AnalysisIn the realm of data analysis, your habits can be your greatest ally or your worst enemy. While positive practices can catapult you towards…Jan 19
InFACEBOOK MARKETING CAMPAIGN ANALYSIS WITH SQLbyKofi SiriboeMARKETING CAMPAIGN ANALYSIS WITH SQLWith strategies like email blasting and social media marketing, businesses aim to engage their target audience effectively. This project…Apr 27
Baha TegarUnlocking Customer Insights — Part 2: Enhancing Online Retail with RFM Analysis and KMeans…INTRODUCTIONApr 1
